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Maybe you attempted to learn about it, however, you were astounded by the tremendous measure of data regarding this idea that caused you to feel lost. No worries, in today's article, we will provide you with a comprehensive guide that answers all your questions about this concept in an easy and simple way.

What is SEO?

Website design enhancement is an abbreviation for Search Engine Optimization, or "Site improvement" and communicates the practices that intend to increment and raise the nature of web traffic (the quantity of visits to a particular website), through unpaid search results on search engines, what is known as "Organic Search Results" means the regular unpaid search. 

For example, the letter of the engine for transmission engines. Around:

• Understand what they are looking for on the web.
• The topic they are looking for.
• The words they use in their research. 
• The type of content they consume. 

You handled the search for the solutions presented on your website. 

It is worth noting that SEO or SEO is a two-sided coin, as it is stored outside to know what he is looking for on the Internet, while the second face is saved in presenting this information in a way that search engines understand so that they can communicate it.

How do search engines work?

We can liken search engines to an answering machine, as they collect a huge amount of content, then organize and rate it based on thousands of factors in order to determine the best content that will answer a specific question a user asks when they search for something on the Internet.

Search engines are able to do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos...etc) through a process called crawling and indexing, and then ranking them according to their compatibility with the query. What a user has entered into a search engine through a process called ranking.

What are the results of natural inorganic research?

As we have already explained above, Organic Search Results are the search results that appear to the user as a result of effective use of SEO techniques, and for which no sums have been paid by their owners to appear on the results page. It used to be easy to spot natural search results. The ad results were visible at the top of the results page, followed by 10 links to natural results. Notwithstanding, over the long run, the manner in which results are shown on web crawlers has changed. So how do you identify natural search results?

Today's search results pages (SERP) contain more ads as well as unique dynamic natural search results called SERP features in addition to regular natural search results.

Examples of dynamic search results SERP features include:

• The snippets or answer boxes appear in the form of an answer to your question at the top of the search page within a box.
• Relevant results section or People Also Ask.
• Section images related to your search.

In addition to many other forms of unique results that are constantly changing and evolving in line with the preferences and needs of users.

It should be noted that Google's SERP features are completely natural (unpaid), some of them are influenced by SEO techniques, while others have nothing to do with SEO techniques.

Examples of SERP features that are affected by SEO (their appearance on the first page of search results depends on their strength and SEO ):

• The Snippets.
• Results related to your search, which sometimes appear as "People Also Ask" boxes.

As for the distinguished results that are not affected by SEO techniques, they are those that include information from reliable or specialized sites in the subject matter of the search such as Wikipedia, or IMDb, which specializes in rating films.

Is SEO important?

Although paid advertising and social media platforms are able to bring more visitors to your website, most of your online traffic comes from search engines.

Not only that, Organic Search results appear to professional researchers more reliable and get more clicks than paid ads. As of the search results shown to users in the United States of America, users click on only 2.8% of paid results.

Not just that, as SEO is the main web based advertising strategy that, assuming you use it well, will bring you consistent benefits and consistently acceptable outcomes. Assuming you put pertinent substance that should be displayed on the list items page for a reasonable watchword, your site traffic will increment over the long haul free of charge. While content promoting by different means requires steady installment of cash to expand traffic and the quantity of guests.

And surprisingly however the different web crawlers are getting more intelligent, they actually need your assistance. Therefore, you must improve your site so that it can deliver the information better to the search engine so that the latter can find this information, index it, and then display it on the results page.

Do I need to hire an SEO specialist for my website to be successful?

It actually depends on a lot of factors like:

• How much do you want to learn more about SEO?
• The complexity of your website.
• The size of your brand.

You can without a doubt apply a few SEO rudiments in the event that you like, yet you can likewise find support from an expert in the field assuming you wish, and regardless, it will help you.

Nonetheless, assuming you decide to enlist an SEO  subject matter expert, make certain to select it cautiously, as there are many organizations that give SEO administrations, however they fluctuate in the quality and adequacy of the assistance they give.

The right SEO will guarantee that you save a great deal of time, exertion, and cash while utilizing these procedures inaccurately will cause a ton of harm to your site. The most ideal decision is great!

The white hat and the black hat!

Don't worry, we haven't moved on to fashion and style! We're still talking about search engine optimization. These two terms express two famous techniques in the world of SEO which are also known as white hat SEO and black hat SEO.

1- White hat SEO.

They mean SEO techniques, best practices, and strategies that comply with search engine rules and terms. It primarily aims to benefit users and provide better results for their search.

2- black hat SEO.

It refers to techniques and strategies that aim to deceive search engines, in order to get higher traffic and more traffic from users. 

Dark Hat SEO systems may really accomplish larger numbers, however they actually put your site in danger of being punished and prohibited via web crawlers, and your website might even be taken out totally from indexed lists pages, and this might cost you enormous monetary misfortunes. Make certain to keep away from them and stick to sound methodologies and procedures.

Search engines and search site management tools.

Enhancing your site for web indexes might appear to be a troublesome errand, however, you should realize that web crawlers really need you to succeed, and they will assist you with that as well. It, of various sorts, gives website admins many webs the board instruments for sure is known as Webmaster Tools, and it goes with these apparatuses with an exhaustive aide on the best way to utilize and the most effective ways to accomplish the best outcomes.

Albeit these instruments are unique and various, they all observe a key guideline: don't attempt to hoodwink web crawlers, and on second thought put forth a valiant effort to give your clients an incredible web-based insight. By observing the common rules and satisfying the User Intent.Here are the guidelines for managing sites from various search engines:

1- Google Webmaster Guidelines.

Main principles:

• Create your pages for users, not search engines.
• Don't deceive your website users.
• Avoid using gimmicks and tricks to improve your ranking on the search results page. Ask yourself before Do anything: "Is this helpful to my visitors?" and "Would I do this if there were no search engines?"
• Always think about what makes your site unique, unique or more attractive to users.

Avoid the following:

• Programmatically generated content automatically.
• Link scams: The use of links in illegal ways in order to manipulate numbers and the order of results on the search page.
• Creating web pages with little or no content or non-original content (copied from other sites).
• Content falsification (so that the web indexing bots Crawlers will see different content than it is shown to users).
• Hidden texts and links.
• Doorway Pages: These are web pages that are specifically designed to achieve high numbers in a particular search and then transfer that traffic to your own site.

2- Bing Webmaster Guidelines.

Main principles:

• Provide clear, deep, engaging content that's easy to find on your site.
• Keep headings clear and applicable to the substance.
• Try not to disregard page delivering page speed and the significance of giving a good client experience.
• Make a point to utilize Alt Text metadata to depict the pictures as it assists Bing with bettering comprehend the substance of the pictures.
• Joins are an indication of prominence, and Bing especially likes connects that develop normally (without paid promotions).
• Social effect and content sharing via web-based media stages is a positive sign and influences your regular positioning on the query items page on Bing.

Avoid the following:

• Weak content and web pages that only display advertisements or direct users to other sites.
• Oppressive connection methods mean expanding the number of inward connections on a specific page. Like purchasing joins and some other unlawful tricks. Utilizing appropriated or copy content on various site pages.
• Excessive use of keywords.
• Content falsification or cloaking (so that web indexing bots appear to Crawlers different content than what is shown to users).

3- Guidelines for representing a company in Google.

In the event that you own a local business that provides a service or a good direction to customers, here you can build your presence on the Internet, and Google allows you to add your business to the list of Google My Business business, and attract more customers, but you must, of course, abide by the laws and rules Provided by Google.

Basic principles:

• Make sure you are eligible to create a profile in the Google My Business index: your business must have a real address (even if it's your own home address), and you must serve the public directly either by selling face to face or by visiting and serving customers.

• Record all data about your business accurately and reliably, including:

1. Activity name.
2. the address.
3. phone number.
4. website.
5. work hours.
6. Activity categories and divisions.
7. Any other services or features.

Avoid the following:

• Make a document for units that are not qualified for this kind of arrangement.
• Distorting your business by abusing unseemly watchwords in the business name. (Notice administrations or geographic area in the action name).
• Use fake addresses for your business, or virtual office names instead of the real address.

User Intent and SEO.

After you know the most important webmaster guidelines provided by search engines, you should strive to stick to them instead of trying to trick search engines into getting high numbers.

In order to do that, you must first understand the intent of the user or the User Intent.

Always remember, when someone is doing a search on the Internet, they want a certain result, whether it's an answer to a question, a picture of a cute screenshot, an explainer video, or a comprehensive article, and that's the definition of "user intent".

Your job as an SEO specialist is to provide users with the right content they're looking for and in the right format, they like.

Most common user intentions.

• Informational: in which the user searches for a specific piece of information, for example: "the best scholarships abroad".
• Navigational: In which the user searches for a specific site such as: For9a.com
• Transactional: In which the user seeks to perform a specific transaction such as buying or selling. For example: "Computers for sale at attractive prices."

How do I know the intent of the user.

You can get a general idea of ​​a user's intent by typing the search keyword you want on Google and then evaluating the results you got on the SERP.

For example, if you see a bar at the top of the page showing related images, it is likely that a large number of searches for that word are mostly searching in the images section.

Also, be sure to evaluate the content that your competitors provide about this search word, which you lack on your site. Then consider providing content that is 10 times more valuable than what is offered with competing sites.

When you provide high-quality, keyword-related content, you will increase your chances of ranking better on the search results page and increase your site's credibility and reliability.

Website and SEO Objective.

It is important to know the intent of the user, but before doing that, you need to first define the main objective of your website so that you can come up with a proper SEO plan.

Websites vary, so take your time to understand the main purpose of your website (or the site you've been tasked with optimizing for search engines). Knowing this will not only help you figure out which SEO strategies are right for you, but it will also enable you to identify key negotiating points with employers or other on-site SEO .

So start by asking yourself: What KPIs should I measure to see how successful the SEO strategy I used?

Here are some of the most popular KPIs you can adopt:

• Site sales figures.
• Download numbers.
• Numbers of new registrants on the site.
• The number of applications received.
• Phone calls received.

There are many other indicators you can set that vary depending on the website and the nature of it, but be careful! Don't make driving traffic to your site or ranking high on the search results page a primary goal.

Yes, you may be surprised by this! In the end, you are seeking to improve search engines in order to raise the ranking of your site and increase the number of visitors to it.

That may be true, but a higher ranking or the number of visitors is only a means to achieving the site's primary goal. Think of the following two cases, whichever you prefer:

• Get 1000 visitors to your site and 3 of them buy your product or service.
• Get 400 visitors to the site, including 40 people who buy your service or product.

If you are fully aware of what is meant by SEO and its purpose, then you will undoubtedly prefer the second option, because it is the one that will bring you the financial return and success you seek.

Always set a goal for your website, and then use SEO techniques to achieve that goal and not the other way around.

Thus, we have provided you with comprehensive information about the concept of SEO, its most important objectives, types, and ways to benefit from it to achieve success on the Internet.